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Privacy Policy

Privacy Policy

The Reckitt Flagship store ( (“Reckitt HK FSS”) is managed by Fengzhan Enterprise Limited through authorisation from Reckitt Benckiser Hong Kong Ltd. (“Reckitt”)

Effective Date: 23 March 2021 

Purpose of This Privacy Policy

Reckitt respects the privacy of its customers, including users of the Reckitt HK FSS, and understands that information about you, your health, and your health care is sensitive. The personal information controller, Reckitt and its affiliates, will not sell, transfer or rent your personally identifiable information to third parties, except as provided in the Transfer of Control section of this Privacy Policy. Reckitt and its affiliates developed this Privacy Policy to provide information about our practices regarding the collection, use, process and disclosure of information that you may provide. Please read this Privacy Policy before submitting your personally identifiable information to the Reckitt HK FSS. By submitting your personally identifiable information to the website, you acknowledge that you understand and agree to the terms of the Privacy Policy. For the purposes of this Privacy Policy, the term “personally identifiable information” shall mean information about an individual that, directly or indirectly, identifies that individual. Examples of personally identifiable information include, but are not limited to:

·       Name

·       Address

·       Date of birth

·       Account number (e.g., bank account, credit card)

·       Biometric information (e.g., fingerprint)

 For which purposes, may we use your personally identifiable information

We use your personally identifiable information for our following business purposes:

l  based on your contract with us, handling and managing your purchase;

l  allowing you to participate in promotions, contests, surveys and polls;

l  better understanding your needs in order to provide you with more relevant information;

l  telling you about our products and services, and sending you promotional materials relating to our brands and those of our carefully selected trusted business partners;

l  managing our Sites, and tune the experience and content of our Sites to your previous activities on our Sites, in view of personalizing your experience when visiting our Sites;

l  responding to your requests or enquiries;

l  dealing with any product adverse events you report to us;

l  administering general record keeping; and

l  it is necessary for taking steps to enter into a contract with you for the products you purchase, or for carrying out our obligations under such a contract;

Information Voluntarily Provided by Website Users

While you can visit most of the Reckitt HK FSS without providing us with any personal identifiable information, in order to access some sections of the Reckitt HK FSS or when you wish to communicate with us and require a response, the Reckitt HK FSS will capture some contact information
upon your prior consent. This information includes your name, address, and contact information. We require your information so we may respond to your questions or communicate with you, in accordance with and to the fullest extent as allowed by law.

We will let you know how we will use such information (example marketing purposes) before we collect it from you and only with your permission (obtained via form, chat, email, social media pages and/or telephone call) will use it for the same.

If you do not want us to use this information to make further contact with you beyond fulfilling your requests, or if you provide your consent but later on change your mind and decide to withdraw consent, please let us know by contacting us through email at or calling our consumer hotline at (852) 2598 0328.

Some of the content (articles, tools, features etc.) on the Reckitt HK FSS is accessible only and upon sharing your name, address, and contact information. It is your discretion to provide such information but not sharing this information will limit your access to such content.

Update, Correction, Sharing and Retention of Personally Identifiable Information

By using the Reckitt HK FSS you consent to our use of your personally identifiable information for purposes of marketing and/or selling products manufactured, sold and/or distributed by Reckitt and its affiliates. You have the right to withdraw such consent at any time. You can update your options to receive such information via opt-out instructions at the bottom of any email from us. Alternatively, you may update or correct your personally identifiable information or opt-out from our mailings and other services that you may have previously requested, by contacting us through email at
or calling our consumer hotline at (852) 2598 0328.

Reckitt wishes to inform you that your personally identifiable information may be disclosed and/or transferred to Reckitt and/or Affiliates and/or third parties service providers which may be located outside of Hong Kong to process such data to facilitate the declared purposes for which we collected them. We ensure that personally identifiable information is processed and protected by any such party(ies) in accordance with the mandatory requirements of Hong Kong laws.

We will retain your information only for as long as necessary for the declared purposes for which we collected them, as well as for the establishment, exercise or defense of legal claims, for other legitimate purposes, or as provided by law.

Use and Disclosure of Non-Personally Identifiable Information

Non-personally identifiable information refers to questions, comments, ideas, or suggestions within our website or our social media pages. Such information will not be treated as confidential.

Reckitt and its affiliates will be free to use such information for any internal marketing, internal research, or customer service purposes at its sole discretion. By providing such information to Reckitt and its affiliates, you understand that Reckitt has no obligation to you whatsoever regarding that information or any relationship has been created between Reckitt and you as result of the provision of such information.

Use of Cookies

We store some information on your computer using a technique your browser supports called "cookies." The cookies are used for a variety of purposes, including but not limited to helping us better understand your content needs which in some cases help us tailor content to your interests or help us avoid asking for the same information when you revisit our websites.

To disable or limit the use of cookies, please refer to the options provided by your Internet browser. If you do so, however, some pages on our websites may not work properly.

To whom we may disclose your Information

l  Intra-group sharing

Your information may be shared between the different companies and brands of our group, for the purposes set out in this Privacy Policy. For more information about us, our companies, our brands and our presence in your jurisdiction, please visit

l  Third party service providers

We may share your information with trusted third party service providers who work on our behalf, such as marketing agencies, market research companies, e-commerce fulfilment partners, software, data hosting and other IT service providers, merchants selling Reckitt products, call centres, payment processors, etc. These third party service providers are required not to use your information other than to provide the services requested by us or otherwise in accordance with our instructions.

Web Server Logging and IP Addresses

With or without cookies, our websites keep track of usage data, such as the source address that a page request is coming from (i.e., your IP address, domain name), date and time of the page request, the referring website (if any), and other parameters in the URL (e.g., search criteria). We use this data to better understand website usage on the whole and to determine which areas of our websites users prefer (e.g., based on the number of visits to those areas). This information is stored in log files and is used by Reckitt and its affiliates for statistical reporting. We confirm, we are unable to identify any individual through any such information whether it is looked at individually or in an aggregated manner.


We take reasonable precautions to maintain the protection of personally identifiable information collected through our websites and used in accordance with this Privacy Policy. In addition to technical safeguards, we also use physical controls and procedures to safeguard your personally identifiable information. However, we cannot guarantee that it is completely secure from people who might attempt to evade our security measures or intercept transmissions over the Internet. By providing your personally identifiable information, you are agreeing to accept our security measures as described above.

Transfer of Control

Circumstances may arise where we, pursuant to legitimate interests, decide to reorganize or divest part or all of our business or a line of our business, including our information databases and websites, through a sale, divestiture, merger, acquisition, or other means of transfer. In any such circumstance, personally identifiable information may be shared with, sold, transferred, rented, licensed or otherwise provided or made available by us or on our behalf to actual or potential parties to, and in connection with, the contemplated transaction (without your consent or any further notice to you). In such circumstances, we will seek written assurances that the personally identifiable information of our customers will be protected appropriately.

Law Enforcement

In rare situations, we may be required by court order or other legal or regulatory process, or as otherwise required by law to divulge personally identifiable information to law enforcement authorities, the courts, or regulatory authorities. Reckitt and its affiliates will cooperate in responding to such requests, in accordance with the regulatory or legal process, and will take appropriate measures to ensure that the requester understands the sensitive nature of any personally identifiable information they receive.

Changes in Our Privacy Policy 

Reckitt may at any time revise this Privacy Policy by updating this posting. We will notify you by

publishing this updated Privacy Policy on our website prior to the changes becoming effective.

Privacy Policies Governing Linked Websites

As a convenience to our visitors, the Reckitt HK FSS contain links to other Websites that may offer useful information. The Privacy Policy described here does not apply to your use of those other Websites. Before using the linked Websites, please review their Internet privacy statements to understand how they use and protect personally identifiable information.

Online Privacy for Children

Reckitt is committed to protecting the privacy of children. Reckitt does not intend to collect personally identifiable information from persons under 18 years old. If a child has provided us with personally identifiable information without the knowledge and/or consent of the parent or guardian, the parent or guardian of that child may contact us.

Information voluntarily provided by children via e-mails, message boards, chat sessions etc. may be used by other parties to generate unsolicited e-mails. We encourage parents and legal guardians to inform children about how to use the Internet in a safe and responsible manner.


If you have any questions about this Privacy Policy or other aspects of privacy on our websites, please contact us:

25/F Windsor House
311 Gloucester Road
Causeway Bay, Hong Kong

Consumer Hotline: (852) 2598 0328
Office hours: Monday – Friday 09:00 – 13:00, 14:00 – 17:00 (except Public Holidays)